4. Global Target
WIRIS targets its products globally. On the contact page of the company's website, it is clearly stated that their sales representatives speak the following languages: English, Spanish, French, German, Italian, Svenska (North Germanic languages), Chinese, and Catalan (northeastern Spain and France). The company also offers support in English, Spanish and Catalan.
Therefore, WIRIS' target market includes the following:
Anglophone Countries
Canada, U.S.A., UK, Australia, Ireland, New Zealand and Australia
European Countries with Language Skills
Germany
European Countries Requiring Translation
France, Italy, Spain
Asian Counties with Quality Internet
Taiwan, China, Hong Kong
Interestingly, Charles Marti is the business developer for Chinese accounts in the WIRIS management team. This suggests that WIRIS is working hard to expand their Asian markets.
WIRIS is sponsored by the Ministry of Education in some European countries. Teacher and students in these countries can access WIRIS for free.
Therefore, WIRIS' target market includes the following:
Anglophone Countries
Canada, U.S.A., UK, Australia, Ireland, New Zealand and Australia
European Countries with Language Skills
Germany
European Countries Requiring Translation
France, Italy, Spain
Asian Counties with Quality Internet
Taiwan, China, Hong Kong
Interestingly, Charles Marti is the business developer for Chinese accounts in the WIRIS management team. This suggests that WIRIS is working hard to expand their Asian markets.
WIRIS is sponsored by the Ministry of Education in some European countries. Teacher and students in these countries can access WIRIS for free.